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Lipstick is to add color, definition, and enhancement to the lips, thereby enhancing the overall appearance of the face. By applying lipstick to the lips, it helps to define their shape, add dimension, and create a focal point that draws attention to the mouth. Lipstick can also enhance the natural color of the lips or completely change their appearance with bold or subtle hues.

Additionally, it is often contains moisturizing ingredients that help to hydrate and nourish the lips, preventing dryness and keeping them soft and supple.